Cirqle Application
Brand Identity
Illustration
UI
Concept
I had a great opportunity to build an expressive identity system and learn UI Design for Cirqle. Cirqle is a trendy start-up business-finding app that combines the likes of Yelp and Tiktok. With the helpful recommendation system and enticing short video format, users can discover new local businesses through engaging video reviews, redeem store benefits, and create a circle of like-minded adventurers.
Title
Lead Designer, Marketing Manager
Role
Brand Identity Development, UI Design, Illustration, Market Research
Tool
Sketch, Zeplin, Illustrator, After Effects, Photoshop
Brand Identity & Elements ↴
The Logo
Establishing a friendly image, the logo was inspired by the fluid elements of water to represent the connectedness The bold pink and orange gradient colors were chosen to target a young and expressive demographic. 
App ↴
Google Play Screenshots
Screen
Screen
Website ↴
Illustration ↴
Characters
Stickers

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Cindy Shon ©2022